Small Business Start-Up: 4 Key Strategies to Get You Started

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Before you attempt to start your own business read these 4 strategies to help you properly prepare yourself.

Before you open your own business, it is vital to take the time to prepare properly. Small business start-up strategies can help you map out your company’s future and spot potential trouble areas. By breaking down small business start-up strategies and achieving incremental gains over time, you can ensure that you’ll get through the planning process smoothly and be ready for any eventuality you or your business may confront.

The Business Plan

Even if you hate writing business plans, you still need one. It doesn’t matter if you will be running your business out of a huge corporate office or your basement, you simply must create a plan. Taking the time to write out your idea and visually mapping it can assist you in determining, first and foremost, if your idea truly is viable and second, how you plan to set and meet your company’s goals.

Business plans are an incredibly important part of small business start-up strategies. Don’t let the idea intimidate you. Unless you have investors, chances are you’ll be the only one to ever see this plan. Simply create an outline and get started mapping everything out. It will go much more smoothly once you get started.

The Marketing Plan

While your business plan will have a small section devoted to your marketing plans, it is best to create a separate stand-alone marketing plan. This allows you to go into the nitty-gritty of financing and lets you truly plan out what you want to accomplish and how you can meet your marketing goals.

The marketing plan is another key to creating success. You’ll be able to plan out what kind of budget you’ll be working with which in turn will help you to decide which avenues are going to be effective for reaching your target audience. Even if your marketing plan consists solely of a few pay-per-click ads, it is still important to generate a plan for your reference. This helps you focus your marketing efforts more efficiently and will help you create something on paper that can be used when holding yourself accountable in reaching new goals.

Spotting Potential Problems

In order to create small business start-up strategies that work, you need to take a little extra time and plan ahead for future challenges. For example, what if you or a key-person were to become disabled? How would this affect your company? Go through several scenarios and create solutions for these problems so as to address them before they even happen.

Another example of a potential problem would be failing to meet your sales goals. How are you going to keep your company afloat if this happens? Will you have money that can be re-allocated to cover any losses or will you be truly strapped if you don’t meet your sales goals?

Remember, the vast majority of small businesses fold within the first year due to improper planning.  Most commonly it is because the entrepreneur failed to realize just how much money was needed to run the business in the black. In fact, it may take several years before any company is profitable.

Incremental Gains

Don’t be discouraged, though. By using small business start-up strategies that cover these eventualities, you can prepare your company to weather any storm and come out on top. While success may not come overnight, with hard work, dedication and patience, it will come.  Incremental gains, small successes over time, collectively add up to be huge outcomes!

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Dr. Rich Schuttler

Dr. Rich Schuttler

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About Dr. Rich

Dr. Rich is a mentor for executives, faculty, and students around the world in a variety of professional leadership and management settings. 

He is a customer driven, quality focused, innovative and engaging international public speaker, educator, business consultant, mentor and author with over 20 years of expertise.

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