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How to Create a New Business Mission Statement

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A mission statement is the bedrock of your company.  Everything your company will be is founded upon this statement.  Ideally, creating a mission statement should be among the first things you do when establishing a business, but it can also be very useful if you have decided to take your existing company in a new direction. It is best to break down this process into

A mission statement is the bedrock of your company.  Everything your company will be is founded upon this statement.  Ideally, creating a mission statement should be among the first things you do when establishing a business, but it can also be very useful if you have decided to take your existing company in a new direction.

It is best to break down this process into three steps.  You can follow these steps in linear order and put everything you come up with together to create your final statement.

What Your Company Does

First, you need to distill what it is your company does.  For example, let’s say your company makes shoes.  That’s pretty simple — you can just put down “we make shoes.”  You don’t need to get long-winded here, keep it very simple and condensed to describe the very core of what your company does.

How Your Company Does It

Ok, so we’ve tackled what it is you do — now, how do you do it?  This should be a general description of how your business accomplishes the above task.  So, you make shoes — how do you do it?  What helps your company stand apart?  Do you make comfortable shoes that are hand-made?  Do you make high-quality shoes that are eco-friendly?

Write a short statement that fully describes how your company works and what sets it apart.  So far, using our example, you should have:

  • We make shoes.  We make high quality shoes using a process that is environmentally friendly.

Why Your Company Does It

You’ve made it this far, now it’s time for the final step in creating your mission statement.  Why do you do what you do?  This one may require a little soul searching, particularly if you’ve been running your company for a while and have lost touch with the initial passion that made you start it.

Let’s fall back on our example for a minute:

  • We make shoes.
  • We make high quality shoes using a process that is environmentally friendly.
  • We do this because we are committed to providing the best quality product while being good stewards for our planet.

There — now you have all of your pieces in place.  It’s now time to assemble the final product — your mission statement.

Learn Hot to Create New Mission StatementWhile it would be nice if you could keep it simple and linear, you will need to pretty it up a little bit and make sure that it is a cohesive statement that encompasses everything your company is.  We’ll finish up with our example:  

At Eco-Shoes, we create the highest quality shoes using an environmentally friendly process because we believe in our customers and we believe in protecting our environment.

Draft your own mission statement and take time to refine it until it is exactly what you want to be and what you want it to communicate.

What's Next?

Now that you have your mission statement in place, it’s time to work on creating your vision statement.  It’s also time to make sure that you are living up to your mission statement throughout the course of every business day.

With the concept of incremental gains, get started, keep making progress, and never give up on building a business that can and will serve the needs of others. Make sure your employees are on-board with your mission statement.  If they are passionate about what you do – they will be passionate about what they do for your company.

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Charlene Brown

Charlene Brown

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About Dr. Rich

Dr. Rich is a mentor for executives, faculty, and students around the world in a variety of professional leadership and management settings. 

He is a customer driven, quality focused, innovative and engaging international public speaker, educator, business consultant, mentor and author with over 20 years of expertise.

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